IAB Europe’s Virtual Programmatic Day – SSP Data Best Practices Panel

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November. Featuring speakers from IAB Europe member companies and advertisers including DoubleVerify, IPONWEB, Pubmatic, Yieldbird, and more, the event was split into panel sessions to address and debate the hottest industry topics.

The fourth panel of the event discussed data management best practices for SSPs, to increase transparency, trust, and solve unnecessary trading and information sharing complexities within the ecosystem. It looked into how publishers can reap the benefits of data in programmatic, and how working with SSPs can help them to maximise control of programmatic, and shape their future.

Daniel Knapp, Chief Economist, IAB Europe moderated the panel and was joined by:

Mark Bausinger – Director, Publisher Business Development, DoubleVerify
Izabela Widawska – Senior Ad Ops Analyst, Yieldbird
Shane Shevlin – SVP Strategic Development, IPONWEB
Jacqueline Boakye – Regional VP, Customer Success EMEA, PubMatic

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